Usana Leads 50
Buy Customers Not Leads - Its Good Business
Did you know that the average US household has over $8,000 in credit card debt? People live from paycheck to paycheck, we don't spend enough time with our children. 40% of us are unsure of what retirement will bring for us. 50% of bankruptcies are brought about by illness bad debt. Maybe, just maybe things could get worse.
Does any of the above ring true to you? Is that why you started your network business with Usana? I don't think it was the reason that I started with Usana but I was aware that the wellness industry was gaining momentum, not to mention the fact that I am a baby boomer (did you know we made up one third of the population) and I wanted to make sure I was giving myself a reasonable show of enjoying my latter years. After doing some further research I found that the health and wellness industry was going to be a trillion dollar industry.
So, going back a bit, I went in search of a company that would fulfill my requirements. What was I after? Something that was well established, something with absolutely no hype attached to it, a company experienced in the wellness field, you know the drill I think. Anyway I found a company called Usana, it was founded in 1992 by Dr Myron Wentz and Usana produced all of their own product. There was no outsourcing. So what did that tell me? It showed me that they took responsibility for what they produced. There are a lot of MLM companies who out source and if and when there is a customer complaint they distance themselves from it.
Here is a pertinent point to my story, in 2001 the active customer base had grown from 97,000 to 254,000 in 2007.
So I joined and had an active up line, I took three business positions, it was full ahead steam for me. Or so I thought!
I came to a screeching realization that I was going to need some Usana leads, that was after I had exhausted my so called warm market.
So I needed leads, quality targeted Usana leads, and after some considerable time I found out the following:
Don't waste your time and money buying Usana leads! Leads are a costly and time consuming way of building your business. If you are lucky AND you have a great list you may get 1-3% of this purchased leads list actually interested in what you have to offer! That is considered the industry average for leads lists. What that means is, for every one hundred people on your leads list, only 1 - 3 people will even want to hear anything about what you have to offer! When you look at how much you pay for your list, divide by 3, to get the average cost you are paying for people showing interest. Let's say you purchase a bottom end list and spend $100 for 100 leads. $100 / 3 = $33 per interested lead.
The next step is the cost of your time. How much is your time worth? That is for you to determine but let's say all you think your time is worth is $5.00 per hour (that's less than a minimum wage worker by the way). It is not uncommon for entrepreneurs to spend hours with a prospect who is showing interest in their business, product or service. So let's say you are real lucky and you only have to spend 20 hours per prospect developing a relationship by providing information, answering questions, or giving presentations so your prospect can make a "buying decision". Now you have 20 hours X $5.00 = $100 per prospect. The actual cost per person from your Usana lead list is $100 + $33 = $133 per business customer relationship.
What if you value your time at say $20 per hour, which by employment standards is probably at the low end of a good wage, your cost from lead to business relationship is $20 X 20 hours = $400 + $33 = $433 per person. So if all 3 leads decide to enter into a business customer relationship with you, your actual cost for developing those relationships is $433 X 3 = $1299.
Buying customers is so much simpler. Buying customers makes so much more sense. Wouldn't you rather have a customer, who is already purchasing your product or service, than a Usana lead you will have to "sell" on your product or service?
So forget about buying Usana Leads and register for a free presentation and we will show you our Customer Business Model for Success.
It's called Its Good Business.
I don't buy Usana Leads anymore, I buy customers instead. So go to: Visit us at Its Good Business
You can register at the web site ItsGoodBusiness.net. The choice between buying Usana Leads or buying customers is worlds apart.
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